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Privicy Policy

1. Introduction

This Privacy Policy explains how Elanders Ltd (“we”, “us”, “our”) collects, uses and protects your personal data when you use our website.

We are committed to protecting your personal data and complying with applicable data protection laws, including the UK GDPR, the Data Protection Act 2018, and, where applicable, the EU GDPR.

By using our website, you agree to the collection and use of information in accordance with this policy.

2. Who We Are

Elanders Ltd is the data controller responsible for this website and the processing of your personal data.

Elanders Ltd
Unit B Merlin Way
Newcastle upon Tyne
Tyne & Wear NE27 0QG
United Kingdom

Email: addingvalue@elanders.com
Telephone: 0191 280 0400

3. The Data We Collect

We may collect and process the following categories of personal data:

a) Information you provide
• Name
• Email address
• Phone number
• Company details
• Any information submitted via forms or enquiries

b) Automatically collected data
• IP address
• Browser type and version
• Device information
• Pages visited and usage data
• Date and time of access

c) Marketing and communication data
• Preferences in receiving marketing
• Interaction with emails or advertisements

4. How We Use Your Data

We use your personal data for the following purposes:

  • Responding to enquiries – to communicate with you and provide requested information
  • Providing services and managing orders – to fulfil contracts with you
  • Improving our website – to understand how users interact with our site
  • Analytics and performance monitoring – to improve functionality and user experience
  • Marketing communications – to send relevant updates where you have consented
  • Legal compliance – to meet our legal and regulatory obligations

5. Legal Bases for Processing

We rely on the following legal bases under UK GDPR:

  • Consent (Article 6(1)(a))
    For cookies, analytics, and marketing communications
  • Contract (Article 6(1)(b))
    Where processing is necessary to fulfil a contract or respond to enquiries
  • Legal obligation (Article 6(1)(c))
    Where we must comply with applicable laws
  • Legitimate interests (Article 6(1)(f))
    For operating, maintaining, and improving our website and services, provided your rights do not override these interests

6. Cookies and Tracking Technologies

We use cookies and similar technologies in accordance with the Privacy and Electronic Communications Regulations (PECR).

Types of cookies we use:

  • Strictly necessary cookies – required for the operation of the website
  • Analytics cookies – to understand how visitors use our website
  • Marketing cookies – to measure advertising effectiveness and deliver relevant content

We use tools including:

  • Google Analytics (website analytics)
  • Meta (Facebook) Pixel (advertising performance tracking)
  • HubSpot (marketing and customer relationship management)

Consent:

Non-essential cookies (analytics and marketing) are only placed on your device with your consent.

You can:

  • Accept or reject cookies via our cookie banner
  • Withdraw your consent at any time using the cookie settings on our website
  • Adjust your browser settings to control cookies

7. How We Share Your Data

We may share your personal data with:

  • Service providers (e.g. hosting providers, analytics platforms, CRM systems)
  • Marketing and advertising partners
  • Professional advisors (e.g. legal or financial)
  • Regulators or authorities where required by law

All third parties are required to process your data securely and in accordance with applicable data protection laws.

8. International Data Transfers

Some of our service providers may process personal data outside the United Kingdom or European Economic Area (EEA), including in the United States.

Where this occurs, we ensure transfers comply with UK GDPR Chapter V requirements by implementing appropriate safeguards, such as:

  • UK adequacy regulations
  • Standard Contractual Clauses (SCCs)
  • The UK International Data Transfer Agreement (IDTA), where applicable
  • Transfers to organisations participating in recognised data protection frameworks

9. Data Retention

We retain your personal data only for as long as necessary for the purposes for which it was collected.

Typical retention periods include:

  • General enquiries: up to 12 months
  • Customer and contract data: for the duration of the relationship and up to 6 years thereafter (for legal and accounting purposes)
  • Marketing data: until you withdraw consent or opt out
  • Website analytics data: typically retained for up to 14 months
  • Inactive accounts: generally retained for between 90 days and 2 years

We may retain data for longer where necessary to comply with legal obligations, resolve disputes, or enforce our rights.

Where data is no longer required, it will be securely deleted or anonymised.

    10. Your Rights

    Under UK GDPR, you have the right to:

    • Access your personal data
    • Request correction of inaccurate data
    • Request deletion of your data
    • Restrict or object to processing
    • Request data portability
    • Withdraw consent at any time

    Marketing preferences:

    You can opt out of receiving marketing communications at any time by:

    Complaints:

    You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
    https://www.ico.org.uk

      11. Security

      We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure.

      However, no system is completely secure, and we cannot guarantee absolute security.

      12. Third-Party Links

      Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their policies.

      13. Changes to This Policy

      We may update this Privacy Policy from time to time without prior notice.
      Any revised version will be posted on this page and will become effective 180 days after publication.
      Your continued use of the website after this period constitutes your acceptance of the updated Privacy Policy.

      14. Contact Us

      If you have any questions about this Privacy Policy or how we handle your data, please contact:

      Elanders Ltd
      Email: addingvalue@elanders.com
      Telephone: 0191 280 0400

      Status of this privacy policy: April 2026