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Personalised Calendars – The Perfect Christmas Gift
Perhaps you, too, know the situation where Christmas is fast approaching, and you find yourself wondering: What on earth should I give my loved ones this year? Every year, it’s the same process, and slowly, you begin to run out of ideas. Last year, more than half of all Germans resorted to giving a voucher or cash as a Christmas present.¹ For many people, this type of gift is the last resort when they have absolutely no idea what to give someone. However, it often carries the connotation that the giver is uncreative and hasn’t put much thought into the present. But how can you avoid this situation, and what kind of gift will truly delight your family and friends without having to spend a fortune?
Have you ever considered what kind of gift could stir real emotions in the recipient? No?
What are emotions?
An emotion is a psychophysical state of arousal triggered by the unconscious or conscious perception of an event.”²
In other words, a gift, a statement from someone, or a particular situation.
When we reminisce, the same emotions we felt in the past are reawakened. These can be both positive and negative feelings.³
Personalised Print Products Evoke Emotions
With personalised print products, you can awaken positive emotions in the recipient by choosing images that capture a happy memory — for example, a birthday, wedding anniversary, or the last holiday together. The personalisation of printed items has seen steady growth in recent years. This is reflected, for instance, in the sales figures for photo books between 2007 and 2020, which have increased by more than 500% over this period.⁴
The same applies to the production value of calendars and cards. In 2018, according to the German Printing and Media Industries Federation, this stood at around €161 million, representing a 33% increase compared to 2015.⁵ This clearly shows an upward trend.
Our Partners
So why not consider giving a personalised calendar for Christmas? After all, the New Year is just around the corner, and with it, the opportunity to bring joy to your loved ones month after month. Select your favourite photos, choose from a variety of pre-designed templates, and create your very own personalised calendar today. Depending on the model, you can get your calendar for under €20!
What are you waiting for? Take a look at www.kartenmacherei.de, www.optimalprint.co.uk, and www.journiapp.com, and see for yourself!
Who We Are
We, Elanders Print & Packaging, are a calendar manufacturer producing high-quality personalised calendars for our B2B customers. Printing is carried out on our HP Indigo or Canon InkJet machines. To make our calendars stand out and give them a special touch, they can be enhanced with copper, gold, or silver foil, as well as UV varnish, using our Scodix machine. Our calendar production line can handle formats from A6 to A3, in both portrait and landscape orientation — meaning there are no limits to creativity!
Do you have your own online shop for personalised and/or customised calendars or printed products? Are you a calendar publisher? Do you lack a partner who can scale your business and help you expand internationally? Do you need a fully automated connection to a printing service provider?
Then get in touch today and book your free consultation with us! Don’t miss your chance to take your business to the next level. We look forward to hearing from you.
Sources
1 Statista: https://de.statista.com/statistik/daten/studie/71364/umfrage/beliebteste-kategorien-fuer-weihnachtsgeschenke/, as of 23.09.2021
2 Christina Kropp: Das Ziel bin ich in healthstyle – Gesundheit als Lifestyle, p. 65, 03/2020
3 DasGehirn: https://www.dasgehirn.info/denken/emotion/bewusste-gefuehle, as of 23.09.2021
4 Statista: https://de.statista.com/statistik/daten/studie/274381/umfrage/absatz-von-fotobuechern-in-deutschland/, as of 23.09.2021
5 Statista: https://de.statista.com/statistik/daten/studie/640546/umfrage/produktionswerte-von-kalendern-und-karten-in-deutschland/, as of 23.09.2021